{"id":155576,"date":"2024-11-14T09:58:47","date_gmt":"2024-11-14T08:58:47","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=155576"},"modified":"2024-11-14T10:39:20","modified_gmt":"2024-11-14T09:39:20","slug":"packaging-premiere-pcd-milan-between-nature-design-and-augmented-imagination","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/en\/uncategorized\/packaging-premiere-pcd-milan-between-nature-design-and-augmented-imagination\/","title":{"rendered":"Packaging Premi\u00e8re &#038; PCD Milan: between nature, design and (augmented) imagination"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"155576\" class=\"elementor elementor-155576 elementor-155575\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Packaging Premi\u00e8re &#038; PCD Milan: between nature, design and (augmented) imagination<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/en\/2024\/11\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>November 14, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0088c elementor-widget elementor-widget-text-editor\" data-id=\"0a0088c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From May 13 to 15, 2025, Packaging Premi\u00e8re &amp; PCD Milan, the reference event for deluxe packaging will be back. This edition will offer new perspectives and inspirations, driven by the artistic vision of Andrea Filippi and Gabriele Moschin, experts in integrating Artificial Intelligence in their artworks-<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b47b3 elementor-widget elementor-widget-text-editor\" data-id=\"23b47b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After challenging future design through artificial intelligence and imagination with the project Paper Posh, presented in 2024 at Packaging Premi\u00e8re &amp; PCD Milan, Andrea Filippi and Gabriele Moschin now unveil a deeper vision with \u201cFrom AI to AI , from Artificial Intelligence to Augmented Imagination&#8221;.<\/p>\n<p>Augmented Imagination, conceived by the two artists, represents an innovative approach that goes beyond the conventional applications of artificial intelligence in the world of art and design. The switch from Artificial Intelligence to Augmented Imagination constitutes a true paradigm shift, with particular impact in the luxury, packaging, design and fashion industries. While AI has improved our ability to both optimize and automate, Augmented Imagination introduces a dimension where advanced technology merges with creativity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff2e5e2 elementor-widget elementor-widget-image\" data-id=\"ff2e5e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Bag-1.jpg\" class=\"attachment-large size-large wp-image-155585\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Bag-1.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Bag-1-300x212.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Bag-1-768x543.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed6a97 elementor-widget elementor-widget-text-editor\" data-id=\"8ed6a97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The design story of tomorrow takes shape at Packaging Premi\u00e8re &amp; PCD Milan 2025, where nature, intelligence and the future come together. In packaging, depth is on the surface: nature is everywhere and invokes themes of sustainability, research and development of increasingly eco-friendly materials; intelligence is the driving tool for imagination. This progress embraces every sector, from packaging to papermaking to printing techniques, projecting a future of extreme transparency and revealing the heart of each pack.<\/p>\n<p>Lara Castagna, Head of Event Packaging Premi\u00e8re &amp; PCD Milan, commented, \u201cAugmented imagination in packaging is the ultimate art of conveying the consumer beyond the physical object, adding a sensory and narrative layer of experiences. It is not just about aesthetics, but also about creating an emotional connection, where packaging becomes the first chapter of a story that continues with the brand and the consumer. It is an invitation to explore, to interact and to dream, turning the packaging into a gateway to new worlds, where imagination and reality merge into an amplified dimension&#8221;.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5e056 elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"2f5e056\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.excellencemagazine.luxury\/elie-saab-unveils-the-new-fragrance-elixir-love\/?utm_source=mailpoet&#038;utm_medium=email&#038;utm_source_platform=mailpoet&#038;utm_campaign=excellence-magazine-your-weekly-newsletter-and-inspiration-13\" 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elementor-widget-image\" data-id=\"aa25d61\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Fiori-1080x1080-pxl.jpg\" class=\"attachment-full size-full wp-image-155581\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Fiori-1080x1080-pxl.jpg 1080w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Fiori-1080x1080-pxl-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Fiori-1080x1080-pxl-1024x1024.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Fiori-1080x1080-pxl-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Fiori-1080x1080-pxl-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a044569 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a044569\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Fiori-1080x1080-pxl-1024x1024.jpg\" class=\"attachment-large size-large wp-image-155581\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Fiori-1080x1080-pxl-1024x1024.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Fiori-1080x1080-pxl-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Fiori-1080x1080-pxl-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Fiori-1080x1080-pxl-768x768.jpg 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/11\/FM_25-PP-Shopping-Fiori-1080x1080-pxl.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c76e8 elementor-widget elementor-widget-heading\" data-id=\"23c76e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest news from Packaging Premi\u00e8re &amp; PCD Milan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Subscribe to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From May 13 to 15, 2025, Packaging Premi\u00e8re &amp; PCD Milan, the reference event for deluxe packaging will be back. This edition will offer new perspectives and inspirations, driven by the artistic vision of Andrea Filippi and Gabriele Moschin, experts in integrating Artificial Intelligence in their artworks<\/p>\n","protected":false},"author":174,"featured_media":155581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Packaging Premi\u00e8re &amp; PCD Milan: between nature, design and (augmented) imagination","_seopress_titles_desc":"From May 13 to 15, 2025, Packaging Premi\u00e8re &amp; PCD Milan, the reference event for deluxe packaging will be back. This edition will offer new perspectives and inspirations, driven by the artistic vision of Andrea Filippi and Gabriele Moschin, experts in integrating Artificial Intelligence in their artworks.","_seopress_robots_index":"","footnotes":""},"categories":[355,350,2],"tags":[],"edition":[659],"class_list":["post-155576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","category-top-news-en","category-uncategorized","edition-packaging-premiere-pcd-milan-2024"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/155576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/comments?post=155576"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/155576\/revisions"}],"predecessor-version":[{"id":155868,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/155576\/revisions\/155868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media\/155581"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media?parent=155576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/categories?post=155576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/tags?post=155576"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/edition?post=155576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}