{"id":148712,"date":"2024-06-13T14:45:50","date_gmt":"2024-06-13T12:45:50","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=148712"},"modified":"2024-06-13T14:48:01","modified_gmt":"2024-06-13T12:48:01","slug":"the-value-of-neuromarketing-in-rebranding-and-design-in-the-wine-sector-scriani-case-study","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/en\/uncategorized\/the-value-of-neuromarketing-in-rebranding-and-design-in-the-wine-sector-scriani-case-study\/","title":{"rendered":"The value of neuromarketing in rebranding and design in the wine sector &#8211; Scriani case study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"148712\" class=\"elementor elementor-148712 elementor-148711\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The value of neuromarketing in rebranding and design in the wine sector &#8211; Scriani case study<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/en\/2024\/06\/13\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 13, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0088c elementor-widget elementor-widget-text-editor\" data-id=\"0a0088c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"4e4bf959-101b-46b5-81ea-4040855d97fd\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Scriani is a winery that was founded a few decades ago in Fumane, in the heart of Valpolicella Classica region. In recent years, it has been growing and evolving towards new paths and different markets. Therefore, the need was felt to find a new style, a new image that would more effectively represent this moment of change for the company.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b47b3 elementor-widget elementor-widget-text-editor\" data-id=\"23b47b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"52d6cca4-057e-4af2-87f6-8852b454016a\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Despite being a relatively young company, Scriani is strongly establishing itself in the region and beyond, distinguishing itself through the high quality of its products.<\/p>\n<p>Two generations of the family work within the company, taking care of the entire winemaking process. In just over twenty years, they have built a small gem with a carefully curated selection of wines.<\/p>\n<p>In recent years, the company has been growing and evolving towards new paths and different markets. For this reason, there was a need to find a new style, a new image, that would more incisively represent this moment of change for the company.<\/p>\n<p>Scriani thus collaborated with Advision and SenseCatch to create a distinctive identity based on neuromarketing studies conducted by SenseCatch. Advision used these studies to create a new brand image for Scriani.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240b89e elementor-widget elementor-widget-image\" data-id=\"240b89e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-2-683x1024.jpg\" class=\"attachment-large size-large wp-image-148727\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-2-683x1024.jpg 683w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-2-200x300.jpg 200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-2-768x1152.jpg 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-2.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41624c3 elementor-widget elementor-widget-text-editor\" data-id=\"41624c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Objectives of the project<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e90499e elementor-widget elementor-widget-text-editor\" data-id=\"e90499e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Create a strong and distinctive brand identity.<\/li>\n<li>Reposition the brand in the HoReCa sector in Italy and selected countries.<\/li>\n<li>Break the mold in a traditional area like Valpolicella.<\/li>\n<li>Create greater visual differentiation between product ranges.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad79e5 elementor-widget elementor-widget-text-editor\" data-id=\"8ad79e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>From the brief to the idea<\/strong><\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23dbaa elementor-widget elementor-widget-text-editor\" data-id=\"d23dbaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Evolution concept<\/li>\n<li>Company Maturation<\/li>\n<li>Growth of the Two Generations<\/li>\n<li>ESSENTIAL Design with a Strong Identity<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc97c5 elementor-widget elementor-widget-text-editor\" data-id=\"ebc97c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Starting point<\/strong><\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4602e elementor-widget elementor-widget-image\" data-id=\"3c4602e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"625\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-3.png\" class=\"attachment-large size-large wp-image-148733\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-3.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-3-300x234.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-3-768x600.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f756635 elementor-widget elementor-widget-text-editor\" data-id=\"f756635\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Restyling of the logo<\/strong><\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5628e7c elementor-widget elementor-widget-text-editor\" data-id=\"5628e7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Clean and modern design<\/li>\n<li>The iconic diamond shape<\/li>\n<li>Calligraphy as RACCONTO DEGLI SCRIVANI<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d909d9 elementor-widget elementor-widget-image\" data-id=\"6d909d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-1-1.png\" class=\"attachment-large size-large wp-image-148739\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-1-1.png 500w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-1-1-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-1-1-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe7dc8 elementor-widget elementor-widget-text-editor\" data-id=\"ffe7dc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Pictogram<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ba732 elementor-widget elementor-widget-text-editor\" data-id=\"49ba732\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Secondary detached element<\/li>\n<li>Synthesis of Scriani&#8217;s distinctive elements<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3372ad8 elementor-widget elementor-widget-image\" data-id=\"3372ad8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-2.png\" class=\"attachment-large size-large wp-image-148749\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-2.png 500w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-2-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-2-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5f0e3 elementor-widget elementor-widget-text-editor\" data-id=\"7b5f0e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Restyling of the lines<\/strong><\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fffaee1 elementor-widget elementor-widget-text-editor\" data-id=\"fffaee1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Diamond in motion<\/li>\n<li>Concept of evolution<\/li>\n<li>Creation of new forms<\/li>\n<li>Metaphor of two generations united in something greater<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e828e elementor-widget elementor-widget-image\" data-id=\"a3e828e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-3-1.png\" class=\"attachment-large size-large wp-image-148757\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-3-1.png 500w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-3-1-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-3-1-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77245d4 elementor-widget elementor-widget-text-editor\" data-id=\"77245d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ccb5780d-1292-4984-b8d2-1069798e7fc8\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>CLASSIC LINE &#8211; RESULT OF COLLABORATION<\/p>\n<p>SELECTION LINE &#8211; EMOTIONAL BOND \/ UNION<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7991d0 elementor-widget elementor-widget-image\" data-id=\"c7991d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"383\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-4.png\" class=\"attachment-large size-large wp-image-148759\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-4.png 1026w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-4-300x144.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-4-768x368.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5191ab elementor-widget elementor-widget-text-editor\" data-id=\"e5191ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Selezione of materials<\/strong><\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa000c0 elementor-widget elementor-widget-text-editor\" data-id=\"fa000c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Paper by UPM Raflatac:<\/p>\n<p>Fleur De Coton<\/p>\n<p>Cotton Black WSA<\/p>\n<p>Finishing by Luxoro:<\/p>\n<p>SATINGLOSS &#8211; ALUFIN &#8211; KURZ<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0b7f9 elementor-widget elementor-widget-image\" data-id=\"cc0b7f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-4.png\" class=\"attachment-large size-large wp-image-148761\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-4.png 500w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-4-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Foto-sito-500x500-4-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2f75c elementor-widget elementor-widget-image\" data-id=\"2b2f75c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-6.jpg\" class=\"attachment-large size-large wp-image-148763\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-6.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-6-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-6-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f33eb elementor-widget elementor-widget-image\" data-id=\"62f33eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-1-1.jpg\" class=\"attachment-large size-large wp-image-148765\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-1-1.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-1-1-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-1-1-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba26891 elementor-widget elementor-widget-text-editor\" data-id=\"ba26891\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Main results: the analysis<\/strong><\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c16bc99 elementor-widget elementor-widget-text-editor\" data-id=\"c16bc99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><em><strong>The project. The objectives.<\/strong><\/em><\/span><\/p>\n<p>Scriani&#8217;s rebranding strategy through the restyling of its wine bottles aims to:<\/p>\n<ul>\n<li>Create a strong and distinctive brand identity<\/li>\n<li>Provide a new positioning for the brand in HoReCa in Italy and selected countries<\/li>\n<li>Break away from conventions in a traditional area like Valpolicella<\/li>\n<li>Create greater visual differentiation between product tiers<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9804ea5 elementor-widget elementor-widget-text-editor\" data-id=\"9804ea5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><em><strong>Methodology<\/strong><\/em><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea2de7 elementor-widget elementor-widget-image\" data-id=\"1ea2de7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"159\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-7.png\" class=\"attachment-large size-large wp-image-148779\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-7.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-7-300x60.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-7-768x152.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156cc15 elementor-widget elementor-widget-text-editor\" data-id=\"156cc15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>The research methodology<\/strong><\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40bf82f elementor-widget elementor-widget-image\" data-id=\"40bf82f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"292\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo.png\" class=\"attachment-large size-large wp-image-148785\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo.png 1035w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-300x110.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-768x280.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b3d400 elementor-widget elementor-widget-text-editor\" data-id=\"3b3d400\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0.5 juice:pt-0\">\n<div class=\"gizmo-bot-avatar flex h-6 w-6 items-center justify-center overflow-hidden rounded-full juice:h-8 juice:w-8\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\">\u2219 30 Italian wine consumers<\/div>\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\">\u2219 50% familiar with the brand<\/div>\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\">\u2219 50% not familiar with the brand<\/div>\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\">\u2219 Age: 30-60 years<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02bf46d elementor-widget elementor-widget-image\" data-id=\"02bf46d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"292\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-1.png\" class=\"attachment-large size-large wp-image-148791\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-1.png 1035w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-1-300x110.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-1-768x280.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b2f94 elementor-widget elementor-widget-text-editor\" data-id=\"d7b2f94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2219Eye Tracker<\/p>\n<p>\u2219Interview<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eca781 elementor-widget elementor-widget-image\" data-id=\"7eca781\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"292\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-2.png\" class=\"attachment-large size-large wp-image-148793\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-2.png 1035w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-2-300x110.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Progetto-senza-titolo-2-768x280.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0627f elementor-widget elementor-widget-text-editor\" data-id=\"6b0627f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2219Sight<\/p>\n<p>\u2219Touch<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5372210 elementor-widget elementor-widget-text-editor\" data-id=\"5372210\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"text-decoration: underline;\"><em>Procedure<\/em><\/span><\/strong><\/p>\n<p>The procedure followed by SenseCatch for its neuromarketing study.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0fb3e elementor-widget elementor-widget-image\" data-id=\"6c0fb3e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"943\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-14-869x1024.png\" class=\"attachment-large size-large wp-image-148795\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-14-869x1024.png 869w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-14-255x300.png 255w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-14-768x905.png 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-14.png 1018w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f26350a elementor-widget elementor-widget-text-editor\" data-id=\"f26350a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Investigated:<\/p>\n<ul>\n<li>Visual attention on bottles and individual elements.<\/li>\n<li>Visual shelf path during selection.<\/li>\n<li>Reasons for choice.<\/li>\n<\/ul>\n<p>Interview with:<\/p>\n<ul>\n<li>Measurement of visual attention on individual bottles.<\/li>\n<li>In-depth exploration of perception, expectations, and any suggestions.<\/li>\n<li>Comparison between different papers and embellishments.<\/li>\n<li>Comparison of redesigns with previous designs.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70b9607 elementor-widget elementor-widget-text-editor\" data-id=\"70b9607\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"text-decoration: underline;\"><em>Analyzed materials: paper<\/em><\/span><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e3388 elementor-widget elementor-widget-image\" data-id=\"b3e3388\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"483\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-17.png\" class=\"attachment-large size-large wp-image-148804\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-17.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-17-300x181.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-17-768x463.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f61b75 elementor-widget elementor-widget-text-editor\" data-id=\"9f61b75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"text-decoration: underline;\"><em>Analyzed materials: finishing<\/em><\/span><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e10c1c6 elementor-widget elementor-widget-image\" data-id=\"e10c1c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"327\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-18.png\" class=\"attachment-large size-large wp-image-148806\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-18.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-18-300x123.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-18-768x314.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72413eb elementor-widget elementor-widget-text-editor\" data-id=\"72413eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"text-decoration: underline;\"><em>Scriani&#8217;s products<\/em><\/span><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c8355 elementor-widget elementor-widget-image\" data-id=\"a3c8355\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"393\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-19.png\" class=\"attachment-large size-large wp-image-148808\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-19.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-19-300x148.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-19-768x378.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b4241 elementor-widget elementor-widget-text-editor\" data-id=\"e9b4241\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"text-decoration: underline;\"><em>Shelf<\/em><\/span><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c10f57a elementor-widget elementor-widget-image\" data-id=\"c10f57a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-20.png\" class=\"attachment-large size-large wp-image-148810\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-20.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-20-300x212.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-20-768x543.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39db44d elementor-widget elementor-widget-text-editor\" data-id=\"39db44d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Main results: shelf<\/strong><\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-408512a elementor-widget elementor-widget-text-editor\" data-id=\"408512a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Scriani is eye-catching on the shelf from the first seconds (0-5 seconds).<\/em><\/p>\n<p>The elements that have captured attention the most on the shelf are:<\/p>\n<ul>\n<li>The diamond or polygon shape of the label<\/li>\n<li>The contrast of the label (black and white)<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02546dc elementor-widget elementor-widget-image\" data-id=\"02546dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"720\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-21.png\" class=\"attachment-large size-large wp-image-148816\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-21.png 738w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-21-300x293.png 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ab393 elementor-widget elementor-widget-text-editor\" data-id=\"c0ab393\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Scriani promotes good visual-equity.<\/em><\/p>\n<p>The elements that caught the most attention on the shelf are:<\/p>\n<ul>\n<li>The wine information placed in the centre of the bottle (high visibility area);<\/li>\n<li>the silver embellishments<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f36c0c elementor-widget elementor-widget-image\" data-id=\"0f36c0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"781\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-22-1049x1024.png\" class=\"attachment-large size-large wp-image-148818\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-22-1049x1024.png 1049w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-22-300x293.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-22-768x749.png 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-22.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b6be7 elementor-widget elementor-widget-text-editor\" data-id=\"58b6be7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>The redesign caught more attention than the old design thanks to the light effect given by the silver finishings<\/em><\/p>\n<p>\u2219The silver finishing stands out on the shelf and embellishes the bottle, making the Scriani brand immediately visible.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b3d64e elementor-widget elementor-widget-image\" data-id=\"0b3d64e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"189\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-23.png\" class=\"attachment-large size-large wp-image-148824\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-23.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-23-300x71.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-23-768x182.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-977fb06 elementor-widget elementor-widget-text-editor\" data-id=\"977fb06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Main results: interactions with the bottle<\/strong><\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed2eed elementor-widget elementor-widget-text-editor\" data-id=\"9ed2eed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>The special shape of the labels gives a modern feel<\/em><\/p>\n<p>The overlapping of two labels in contrasting colours allows a diffuse focus on the entire label, particularly on the logo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a1ab5 elementor-widget elementor-widget-image\" data-id=\"c0a1ab5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"701\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-24-1168x1024.png\" class=\"attachment-large size-large wp-image-148830\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-24-1168x1024.png 1168w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-24-300x263.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-24-768x673.png 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-24.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59519c7 elementor-widget elementor-widget-text-editor\" data-id=\"59519c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The double label draws attention to the whole bottle and helps to differentiate this reference from others.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e42837b elementor-widget elementor-widget-image\" data-id=\"e42837b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"704\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-25-1164x1024.png\" class=\"attachment-large size-large wp-image-148832\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-25-1164x1024.png 1164w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-25-300x264.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-25-768x676.png 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-25.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3586a94 elementor-widget elementor-widget-text-editor\" data-id=\"3586a94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Silver finishing conveys refinement<\/em><\/p>\n<p>The silver finishing harmonises perfectly with the palette used in the redesign and creates the expectation of a pleasant taste and refined wine, as well as favouring the vision of the logo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c15e50f elementor-widget elementor-widget-image\" data-id=\"c15e50f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-26.png\" class=\"attachment-large size-large wp-image-148839\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-26.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-26-300x155.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-26-768x397.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c2c565 elementor-widget elementor-widget-text-editor\" data-id=\"7c2c565\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8230;and are considered more suitable for the Scriani brand<\/em><\/p>\n<p>Respondents were shown three bottles of wine in three variants with the task of observing them only.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e291822 elementor-widget elementor-widget-text-editor\" data-id=\"e291822\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Presented designs:<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74a976 elementor-widget elementor-widget-image\" data-id=\"b74a976\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"440\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-28-1.png\" class=\"attachment-large size-large wp-image-148882\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-28-1.png 626w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-28-1-300x211.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5651bfb elementor-widget elementor-widget-text-editor\" data-id=\"5651bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Results:<\/em><\/p>\n<ul>\n<li>Silver is the most appropriate colour to represent<br \/>\nthe Scriani brand.<\/li>\n<li>Gold is a colour associated with something precious, however silver is more consistent with the modern style of the redesign.<\/li>\n<li>Copper enhances the details of the label less, despite being considered a very original colour.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbbb97 elementor-widget elementor-widget-image\" data-id=\"cfbbb97\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-29.png\" class=\"attachment-large size-large wp-image-148884\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-29.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-29-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-29-768x401.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d93cd elementor-widget elementor-widget-text-editor\" data-id=\"18d93cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>The difference between the two papers is imperceptible<\/em><\/p>\n<p>Respondents were shown two bottles of wine and asked to state which one they would choose.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c1e24 elementor-widget elementor-widget-text-editor\" data-id=\"c9c1e24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Presented designs:<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e439738 elementor-widget elementor-widget-image\" data-id=\"e439738\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"426\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-30.png\" class=\"attachment-large size-large wp-image-148890\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-30.png 550w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-30-300x232.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be600c3 elementor-widget elementor-widget-text-editor\" data-id=\"be600c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Results:<\/em><\/p>\n<ul>\n<li>Consumers hardly perceived the difference in colour between the two papers, which were indistinguishable on the shelf and in no way influenced brand perception.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebfc74a elementor-widget elementor-widget-image\" data-id=\"ebfc74a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"423\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-31.png\" class=\"attachment-large size-large wp-image-148892\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-31.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-31-300x159.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-31-768x406.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6a0c5 elementor-widget elementor-widget-text-editor\" data-id=\"cf6a0c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>The designation of origin of wine is a driver of choice for consumers<\/em><\/p>\n<ul>\n<li>The indication, when included, receives a lot of attention.<\/li>\n<li>Consumers are more likely to buy a wine if the geographical indication is included on the front of the label.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b0547 elementor-widget elementor-widget-image\" data-id=\"b7b0547\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"334\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-32.png\" class=\"attachment-large size-large wp-image-148902\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-32.png 1187w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-32-300x125.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-32-768x321.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfeafee elementor-widget elementor-widget-text-editor\" data-id=\"dfeafee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Main results: general vision<\/strong><\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739e010 elementor-widget elementor-widget-text-editor\" data-id=\"739e010\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Redesign attracts more attention than old design<\/em><\/p>\n<p>Respondents are asked to take a close look at the three bottles redesigned for Scriani and their respective old designs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57bff06 elementor-widget elementor-widget-image\" data-id=\"57bff06\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"257\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-33.png\" class=\"attachment-large size-large wp-image-148912\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-33.png 877w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-33-300x96.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-33-768x247.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5356aeb elementor-widget elementor-widget-text-editor\" data-id=\"5356aeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>The readability of the characters is appreciated in the old design.<\/li>\n<li>The use of red was considered excessive.<br \/>\nRedesign is highly valued.<\/li>\n<li>The modernity of the design and the use of a modern font is appreciated.<\/li>\n<li>Embellishments enhance the details of the design system, accentuating the elegance of the bottle.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86d8579 elementor-widget elementor-widget-text-editor\" data-id=\"86d8579\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>The redesign of the logo and the reference to the diamond of the old design promote brand recognition<\/em><\/p>\n<ul>\n<li>The colour red and the font used are considered outdated.<\/li>\n<li>Consumers appreciated the redesign of the logo and the call of the diamond, both revisited in a &#8220;cleaner&#8221;, essential and elegant key.<\/li>\n<li>The essentiality of the font used, considered fine and elegant, and the colours chosen are appreciated.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ad9ec elementor-widget elementor-widget-image\" data-id=\"47ad9ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"205\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-34.png\" class=\"attachment-large size-large wp-image-148918\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-34.png 962w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-34-300x77.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-34-768x196.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a99c00a elementor-widget elementor-widget-text-editor\" data-id=\"a99c00a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>The consumer is willing to spend a slightly higher than average price for a Scriani wine<\/em><\/p>\n<p>The redesign is appreciated by the consumer and encourages a higher willingness to pay.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53afcb5 elementor-widget elementor-widget-image\" data-id=\"53afcb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"186\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-35.png\" class=\"attachment-large size-large wp-image-148924\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-35.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-35-300x70.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-35-768x179.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb4a113 elementor-widget elementor-widget-text-editor\" data-id=\"eb4a113\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Main results: general conclusions and suggestions<\/strong><\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fad1ef elementor-widget elementor-widget-text-editor\" data-id=\"5fad1ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><u>General conclusions<\/u><\/p>\n<ul>\n<li>The redesign communicates wine quality and consumers perceive Scriani bottles as an elegant choice that suggests fine wine.<\/li>\n<li>The image is that of a brand that through the refinement of its packaging conveys care for its products, perceptively enhancing their quality.<\/li>\n<li>Consumers recognise in the graphic evolution of the red diamond and the redesign of the logo the Scriani brand. Furthermore, the minimal and essential style used in the logo redesign is perceived as consistent with the brand values of tradition and innovation.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366b28d elementor-widget elementor-widget-image\" data-id=\"366b28d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"434\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-36.png\" class=\"attachment-large size-large wp-image-148934\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-36.png 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-36-300x163.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-36-768x417.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feea6db elementor-widget elementor-widget-image\" data-id=\"feea6db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"441\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-37.png\" class=\"attachment-large size-large wp-image-148936\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-37.png 1128w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-37-300x165.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/06\/Scriani-37-768x423.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b71a2 elementor-widget elementor-widget-text-editor\" data-id=\"88b71a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Source:<\/span><\/p>\n<p>Conference <em>&#8220;The value of neuromarketing in rebranding and design in the wine sector &#8211; Scriani case study&#8221; <\/em>that took place at Packaging Premi\u00e8re &amp; PCD Milan 2024 on May 23rd, 2024.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980c92a elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"980c92a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/register.visitcloud.com\/survey\/1mmj76cco8jmb\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">REGISTRATI ORA!<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5e056 elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"2f5e056\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/open.spotify.com\/episode\/0Z7Oy5VbTQFsARZAGs5qWo\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Go to podcast<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ea236 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"62ea236\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/packagingpremiere\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/packagingpremiere\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/packaging-premi%C3%A8re\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/channel\/UClPETJwTMY5MjhzmgJTlRJg\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b32fe3 elementor-widget elementor-widget-heading\" data-id=\"6b32fe3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Share this article<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e442f9d elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"e442f9d\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-453f3b9\" data-id=\"453f3b9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa25d61 elementor-widget elementor-widget-theme-post-featured-image 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class=\"elementor-heading-title elementor-size-default\">The latest news from Packaging Premi\u00e8re &amp; PCD Milan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas 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","_seopress_robots_index":"","footnotes":""},"categories":[350,2],"tags":[],"edition":[659],"class_list":["post-148712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-news-en","category-uncategorized","edition-packaging-premiere-pcd-milan-2024"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/148712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/comments?post=148712"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/148712\/revisions"}],"predecessor-version":[{"id":148952,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/148712\/revisions\/148952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media\/148717"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media?parent=148712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/categories?post=148712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/tags?post=148712"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/edition?post=148712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}