{"id":130786,"date":"2024-04-12T12:00:53","date_gmt":"2024-04-12T10:00:53","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?p=130786"},"modified":"2024-04-12T12:05:38","modified_gmt":"2024-04-12T10:05:38","slug":"fine-craftsmanship-and-perfumery-the-new-direction-of-fragrance-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingpremiere.it\/en\/uncategorized\/fine-craftsmanship-and-perfumery-the-new-direction-of-fragrance-packaging\/","title":{"rendered":"Fine craftsmanship and perfumery. The new direction of fragrance packaging."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"130786\" class=\"elementor elementor-130786 elementor-130785\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35694cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35694cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7069f\" data-id=\"8c7069f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b907b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"61b907b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Fine craftsmanship and perfumery. The new direction of fragrance packaging.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b04e1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9b04e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9d35cd\" data-id=\"b9d35cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d218a3e elementor-widget elementor-widget-post-info\" data-id=\"d218a3e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-24b06d9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.packagingpremiere.it\/en\/2024\/04\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>April 12, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0088c elementor-widget elementor-widget-text-editor\" data-id=\"0a0088c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDevelopments in the packaging of niche perfumery, and also of selective perfumery, seek to maintain the high reproducibility of bottles for economies of scale on the one hand, while looking for increasingly significant characterisation and exclusivity on the other.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f9c07 elementor-widget elementor-widget-text-editor\" data-id=\"d4f9c07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhile the story of a perfume incorporates all its elements, it increasingly starts with the bottle. \u201cThe design of a bottle comes much earlier than that of its contents. It shapes the DNA and history of the brand, as well as illustrating the universe created around the new product, without annihilating its predecessors,\u201d says Thierry de Baschmakoff, artistic director, in an interview for Stocksmetic.\r\n\r\nIt is true that it is mainly industry that produces fragrance bottles with their distinctive, recognisable and replicable shapes in massive quantities. In the past, however, this production was primarily carried out by master glassmakers, weavers and goldsmiths.\r\n\r\nThis spirit has re-emerged and dictates a new style of understanding primary packaging for fragrances.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b47b3 elementor-widget elementor-widget-text-editor\" data-id=\"23b47b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs a result, more and more collaborations between perfume houses and craftsmen are being estbalished, with this partnership primarily (but not only) focusing on the design and development of a particular detail that makes up the perfume bottle: the cap or lid.\r\n\r\nThis customisation then intervenes on the closure and the outer cover, in smaller runs. This increases not only the value of the fragrance, but its perceived value, thereby leading to \u201ccollecting\u201d. The Sikelia caps are real works of art, handmade by expert potters from Caltagirone and Santo Stefano di Camastra, depicting the emblematic Sicilian \u201cpine cone\u201d.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-516e0e4 elementor-widget elementor-widget-image\" data-id=\"516e0e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-1-SIKELIA-Atma-min.jpg\" class=\"attachment-large size-large wp-image-130803\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-1-SIKELIA-Atma-min.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-1-SIKELIA-Atma-min-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-1-SIKELIA-Atma-min-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-295c1ae elementor-widget elementor-widget-text-editor\" data-id=\"295c1ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Capodimonte porcelain, on the other hand, is the material used in Agatho Parfum\u2019s hand-painted caps. Meanwhile, semi-precious stones, are entrusted to the mastery of the Scarpelli family workshop where mosaics, in keeping with the centuries-old \u201ccommesso fiorentino\u201d style, decorate the caps of I Profumi del Marmo, also made from stone including white marble, portoro and travertine.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b507ddd elementor-widget elementor-widget-image\" data-id=\"b507ddd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-2-PROFUMI-DEL-MARMO-Travertino.jpg\" class=\"attachment-large size-large wp-image-130809\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-2-PROFUMI-DEL-MARMO-Travertino.jpg 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-2-PROFUMI-DEL-MARMO-Travertino-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48ff9a elementor-widget elementor-widget-image\" data-id=\"c48ff9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-3-PROFUMI-DEL-MARMO-Travertino.jpg\" class=\"attachment-large size-large wp-image-130807\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-3-PROFUMI-DEL-MARMO-Travertino.jpg 1000w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-3-PROFUMI-DEL-MARMO-Travertino-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-3-PROFUMI-DEL-MARMO-Travertino-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-3-PROFUMI-DEL-MARMO-Travertino-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9896c elementor-widget elementor-widget-text-editor\" data-id=\"4c9896c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Stone once again plays a leading role with Haec Dies developed by the nose Filippo Sorcinelli, who tops his bottle with a moulded and ground monolith with a biblical echo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7698591 elementor-widget elementor-widget-image\" data-id=\"7698591\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-4-FILIPPO-SORCINELLI-Haec-Dies-768x1024.jpg\" class=\"attachment-large size-large wp-image-130811\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-4-FILIPPO-SORCINELLI-Haec-Dies-768x1024.jpg 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-4-FILIPPO-SORCINELLI-Haec-Dies-225x300.jpg 225w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-4-FILIPPO-SORCINELLI-Haec-Dies.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4968fbd elementor-widget elementor-widget-text-editor\" data-id=\"4968fbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hand-cut and polished semi-precious stones also decorate the bottles of the 17\/17 Stone Label collection by Xerjoff.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b544b6a elementor-widget elementor-widget-image\" data-id=\"b544b6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-5-XERJOFF-1717-Stone-Label-Collection-Irisss.jpg\" class=\"attachment-large size-large wp-image-130813\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-5-XERJOFF-1717-Stone-Label-Collection-Irisss.jpg 700w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-5-XERJOFF-1717-Stone-Label-Collection-Irisss-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-5-XERJOFF-1717-Stone-Label-Collection-Irisss-150x150.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b2090 elementor-widget elementor-widget-text-editor\" data-id=\"58b2090\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And yet more sculptures crown the fragrances by Ormaie carved from beech and elm root wood, polished by hand and sourced from sustainably managed French forests.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b07503d elementor-widget elementor-widget-image\" data-id=\"b07503d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-6-ORMAIE-TOI-TOI-TOI-770x1024.jpg\" class=\"attachment-large size-large wp-image-130815\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-6-ORMAIE-TOI-TOI-TOI-770x1024.jpg 770w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-6-ORMAIE-TOI-TOI-TOI-226x300.jpg 226w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-6-ORMAIE-TOI-TOI-TOI-768x1022.jpg 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-6-ORMAIE-TOI-TOI-TOI.jpg 902w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d3377 elementor-widget elementor-widget-text-editor\" data-id=\"d4d3377\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And the response is not long in coming from mainstream brands such as Bulgari with its limited-edition collection, Gemme di Murano. A kaleidoscope of colours created by glass fused and blown through a special process known as \u201ca sbruffi\u201d, which allows for a layering of material that produces effects and nuances of a rare beauty.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64812cc elementor-widget elementor-widget-image\" data-id=\"64812cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1006\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-7-Bulgari-814x1024.jpg\" class=\"attachment-large size-large wp-image-130817\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-7-Bulgari-814x1024.jpg 814w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-7-Bulgari-239x300.jpg 239w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-7-Bulgari-768x966.jpg 768w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-7-Bulgari.jpg 954w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1d879 elementor-widget elementor-widget-text-editor\" data-id=\"2f1d879\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Craftsmanship becomes an essential element for the identity and value of the packaging and the brand. And so strong is its influence that the industry is increasingly rushing to adapt to these customisation requirements, which are already echoed by Trussardi\u2019s greyhound sculpture-caps for its prestige collection \u201cLe vie di Milano\u201d, the animal heads of the Portraits creations from Penhaligon\u2019s, and the statuary bottles signed Dal\u00ec Haute Parfumerie created as a result of the collaboration with Bormioli.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eaa1fc elementor-widget elementor-widget-image\" data-id=\"3eaa1fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"661\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-8-Dali-Haute-Parfumerie-fabulous-marudhai.png\" class=\"attachment-large size-large wp-image-130819\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-8-Dali-Haute-Parfumerie-fabulous-marudhai.png 661w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-8-Dali-Haute-Parfumerie-fabulous-marudhai-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-8-Dali-Haute-Parfumerie-fabulous-marudhai-150x150.png 150w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5baafd7 elementor-widget elementor-widget-text-editor\" data-id=\"5baafd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Written by Filippo Bellini &#8211; Journalist.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14587ae elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"14587ae\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/packagingoftheworld.com\/2024\/01\/collective-arts-rhubarb-hibiscus-gin.html\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">READ FULL ARTICLE<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5e056 elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"2f5e056\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/open.spotify.com\/episode\/0Z7Oy5VbTQFsARZAGs5qWo\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">ascolta il 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class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-453f3b9\" data-id=\"453f3b9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa25d61 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"aa25d61\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-1-SIKELIA-Atma-min.jpg\" class=\"attachment-full size-full wp-image-130803\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-1-SIKELIA-Atma-min.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-1-SIKELIA-Atma-min-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-1-SIKELIA-Atma-min-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a044569 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a044569\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-1-SIKELIA-Atma-min.jpg\" class=\"attachment-large size-large wp-image-130803\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-1-SIKELIA-Atma-min.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-1-SIKELIA-Atma-min-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/04\/foto-1-SIKELIA-Atma-min-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3afd38 elementor-widget elementor-widget-spacer\" data-id=\"f3afd38\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c76e8 elementor-widget elementor-widget-heading\" data-id=\"23c76e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The latest news from Packaging Premi\u00e8re &amp; PCD Milan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc895c elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"ebc895c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.packagingpremiere.it\/it\/iscriviti-alla-newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Subscribe to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdcb8b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bdcb8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4946b40\" data-id=\"4946b40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Developments in the packaging of niche perfumery, and also of selective perfumery, seek to maintain the high reproducibility of bottles for economies of scale on the one hand, while looking for increasingly significant characterisation and exclusivity on the other.<br \/>\nWhile the story of a perfume incorporates all its elements, it increasingly starts with the bottle. The design of a bottle comes much earlier than that of its contents. <\/p>\n","protected":false},"author":174,"featured_media":130803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Fine craftsmanship and perfumery. The new direction of fragrance packaging.%%sep%% %%sitetitle%%","_seopress_titles_desc":"Developments in the packaging of niche perfumery, and also of selective perfumery, seek to maintain the high reproducibility of bottles for economies of scale on the one hand, while looking for increasingly significant characterisation and exclusivity on the other.","_seopress_robots_index":"","footnotes":""},"categories":[350,2],"tags":[],"edition":[543,659],"class_list":["post-130786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-news-en","category-uncategorized","edition-packaging-premiere-pcd-milan-2023","edition-packaging-premiere-pcd-milan-2024"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/130786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/comments?post=130786"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/130786\/revisions"}],"predecessor-version":[{"id":130829,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/posts\/130786\/revisions\/130829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media\/130803"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media?parent=130786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/categories?post=130786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/tags?post=130786"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/edition?post=130786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}