{"id":93565,"date":"2024-03-05T11:52:06","date_gmt":"2024-03-05T10:52:06","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/?page_id=93565"},"modified":"2026-04-22T09:07:18","modified_gmt":"2026-04-22T07:07:18","slug":"whats-on","status":"publish","type":"page","link":"https:\/\/www.packagingpremiere.it\/en\/whats-on\/","title":{"rendered":"What’s on"},"content":{"rendered":"\t\t
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What's on<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Go beyond the visit \u2014 live the experience. Explore inspiring projects and become part of the story.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n \n \n\t\t\t \n\t\t\t\t<\/i>\t\t\t<\/span>\n \t\t\tREGISTER NOW<\/span>\n\t\t<\/span>\n <\/a>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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PAPER TRACKS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Every year, Packaging Premi\u00e8re Milan reinvents itself through a different theme, a new visual language, and a collaboration with an artist capable of interpreting its essence. For the 2026 edition, the theme is craftsmanship, explored through the works of Elisabetta Bonuccelli, founder of Unokostudio, who transforms the precision of industrial design into visual poetry with her contemporary origami.<\/p>\n

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With the project Paper Tracks<\/em>, Bonuccelli takes us on a journey of folds, gestures, and collaborations: a path that celebrates the value of \u201ccreating together,\u201d where the dialogue between hand and material becomes an authentic expression of creativity and savoir-faire.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Captivating Talks with international brands and experts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Meet the minds and stories behind extraordinary packaging in the conference halls of Packaging Premi\u00e8re \u2014 a meeting place where leading brands, experts and international designers share visions, experiences and inspiration.<\/p>\n

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Dolce&Gabbana Beauty, Bauli, Barilla, Juan Campdera and Evelio Mattos<\/strong> are just some of the brands and designers who will take the stage at Packaging Premi\u00e8re 2026, bringing you into the future of packaging for your sector.<\/p>\n

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The conference programme is constantly being updated \u2014 stay connected so you don\u2019t miss the next announcements!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dom P\u00e9rignon, Giorgio Armani, Bally, Pantone, Garnier, Bally, Kiko <\/b>sono solo alcuni dei brand che sono saliti sul palco di Packaging Premi\u00e8re & PCD Milan 2024 per presentare i trend attuali <\/b>nel mondo del lusso, del packaging e del design. Dalla cosmesi coreana<\/b> al sensorial marketing,<\/b> dalla IA <\/b>alla stampa 3D, dalla sostenibilit\u00e0 <\/b>ai materiali innovativi.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Avant-Garde Award<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The exhibition of the most innovative packaging of the year, chosen by the new panel of experts in three categories: Sustainability, Design, and Innovative Materials<\/strong>. Discover the forefront of packaging, meet the creators of the selected projects, and find new inspiration<\/strong>!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ART GALLERY - Folded Realities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Folded Realities<\/strong> is the artistic gallery of Packaging Premi\u00e8re 2026, inspired by the theme of the year, Paper Tracks<\/em>, and by the work of origami artist Elisabetta Bonuccelli.<\/p>\n

The artists exhibiting their works in this space for experimentation have drawn inspiration from the colours of the year \u2014 red, white and black \u2014 and from three electronic music tracks, creating artistic projects that explore volume, texture and materiality, elements that are also deeply connected to the world of packaging.<\/p>\n

Each year, the Art Gallery celebrates the relationship between packaging, luxury, art and design.<\/p>\n

All the artworks exhibited in the Art Gallery will be available for purchase during the event!<\/p>\n<\/div>\n

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PAPER TRACKS - THE GIFT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For 2026 edition, Packaging Premi\u00e8re Milan presents its signature designer gift: not just an object, but an experience and a statement of intents. Paper Tracks steps beyond the path tracked by Elisabetta Bonuccelli\u2019s artwork, carving out a mark of its own.<\/p>\n

Paper Tracks \u2013 The Gift is a 45-rpm vinyl, an object designed to be discovered slowly, layer by layer, until reaching its heart, a container that is also content: the vinyl record with two tracks by Ocrasunset.<\/p>\n

Come and check it out at Packaging Premi\u00e8re!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Workshop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“La gestione del colore dal design alla stampa” – workshop by X-rite Pantone.<\/em><\/p>\n

22 May 2024, from 10:00 am til 1:00 pm at Packaging Premi\u00e8re & PCD Milan. Hall 3, Allianz MiCo – Milan<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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An unique opportunity for those involved in printing, graphics, design, communication, packaging, branding, marketing…<\/p>\n

The session with X-rite Pantone will delve deep into the theme of color technique, exploring the fundamental concepts of color and appearance, as well as aspects of color management from design to printing.<\/p>\n

Request information now! Only 20 companies will be able to attend the workshop.<\/p>\n

The Early Bird offer with a \u20ac50 discount on the participation fee is valid until April 12, 2024, or until the available seats are filled.<\/p>\n

The workshop will be held in Italian.<\/strong><\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Focus on design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Design Hub<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Design Hub is an exclusive space where some of the most renowned packaging design agencies showcase their projects, offering a valuable source of inspiration in branding and packaging. At Packaging Premi\u00e8re 2026, the Design Hub agencies will guide visitors through their most outstanding packaging creations.<\/p>\n

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The Design Hub celebrates creativity and innovation in the world of packaging. It is the place where art and engineering, technique and invention, style and experience coexist in perfect harmony.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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GINnasium<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An exclusive exhibition took place at within Packaging Premi\u00e8re 2025.<\/p>\n

5 designers, 5 regions – Veneto, Friuli Venezia Giulia, Lombardy, Tuscany, Calabria – 5 ways to interpret gin packaging.<\/p>\n

A designer for each region has designed two gin bottles inspired by their land. The packaging of the bottles has been analyzed by a neuromarketing study involving the end consumer.<\/p>\n

It’s not a contest; it’s a creative exercise to which, for the first time in the industry, a neuromarketing study is applied.<\/p>\n

The projects and research, gathered in a book, were presented in a dedicated talk with the participation of Portofino Dry Gin, Sense Catch, UPM Raflatac, SoVeMec.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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EVOIL\u00e0BEL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Epson Italia, in collaboration with the National Association of Women in Olive Oil and Nexidia, has launched EVOil\u00e0bel 2025<\/strong>, a graphic design contest for the best extra virgin olive oil (EVO) label. Open to communication agencies and freelance designers, the competition invites creatives to showcase their talent in one of the most significant sectors of the Italian economy, with a special focus on gender equality.<\/p>\n

The contest has two main objectives: on one hand, it aims to inspire Italian designers to enhance the value of extra virgin olive oil through label design, a key element in product recognition. On the other, it seeks to celebrate the invaluable contribution of women in olive growing, culture, and entrepreneurship\u2014without whom Italian olive oil would not have achieved its renowned status.<\/p>\n

The winning label will be announced in the Conference Room on May 14, from 11:30 AM to 12:15 PM<\/strong>.<\/p>\n

Visit the dedicated EVOil\u00e0bel area at the event and get inspired by the competing labels!<\/strong><\/p>\n<\/div>\n

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Focus on Innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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DISCOVERY ZONE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Where the future of packaging takes shape.
A dedicated space for startups and emerging companies redefining the boundaries of packaging for luxury, beauty, design, and drinks.
A creative lab of ideas, materials, and technologies that anticipates tomorrow\u2019s trends and offers a true vision of innovation in the industry.<\/p>\n

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If you\u2019re a startup<\/strong>, this is your chance to showcase your project, connect with industry leaders, and become part of the Packaging Premi\u00e8re community.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Materials Library<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Materially<\/em><\/strong> will set up a real materials library at Packaging Premi\u00e8re to introduce visitors and exhibitors to the most innovative materials for packaging. Materially<\/em> supports companies in the development and dissemination of innovation and sustainability starting from materials.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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the factory<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Factory at Packaging Premi\u00e8re Milan is where packaging comes to life through live demonstrations of machinery and artisanal craftsmanship. A unique environment where industrial precision meets manual skill, showcasing the entire creative and production process behind packaging solutions.<\/p>\n

You will witness materials being transformed in real time, as advanced technologies and expert artisans work side by side. This area highlights the dialogue between innovation and tradition, revealing the value of both automated processes and human expertise in shaping high-quality packaging. A dynamic and engaging space that brings production to the center stage, offering a direct and tangible experience of how ideas evolve into finished products.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Paper Posh<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“Paper Posh” is an augmented reality project created by digital artists Andrea Filippi and Gabriele Moschin: a carefully selected collection of futuristic shopping bags, technically visionary and sophisticated, created using generative Artificial Intelligence software. These creations were exhibited in the elegant context of Packaging Premi\u00e8re 2024.<\/p>\n

In the “Paper Posh” series, Andrea Filippi and Gabriele Moschin explore original and unprecedented structures and unusual paper constructions, turning shopping bags into a challenge for the design of tomorrow.<\/p>\n

The project will be presented in a conference on May 22, 2024.<\/p>\n

Technical partners of the project: D’Auria and Fontana Grafica<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MADAME FUROSHIKI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For this year\u2019s edition, Madame Furoshiki has crafted an exclusive collection of furoshiki wraps designed especially for Packaging Premi\u00e8re & PCD Milan 2025. These beautiful pieces, inspired by the event\u2019s branding and “x-ray” visual theme, are made from transparent organza upcycled fabric, reflecting light in stunning ways that echo the innovative spirit of the 2025 concept. The elegant furoshiki wraps are not just functional; they embody a powerful message of sustainability by repurposing textiles into reusable packaging solutions.<\/p>\n

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These one-of-a-kind furoshiki will be offered to VIP visitors and to those who will purchase the event catalog or the Gift 2025, with a special full-day distribution on Tuesday, May 13. We are excited to share this exclusive experience with our distinguished guests, but we\u2019re also thrilled to invite all attendees to explore the art of furoshiki folding at our stand. The space will be open to everyone, where visitors can engage hands-on with the practice of wrapping beautifully and creatively. Whether you\u2019re new to furoshiki or already a fan, this is a chance to learn and discover how a simple piece of fabric can transform into elegant, eco-conscious packaging.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\tVisit\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tDiscover what our events can offer you and plan your visit\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tDISCOVER MORE\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tNews and insights\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tDiscover a world of emotions and opportunities beyond the exhibition\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tDISCOVER MORE\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

What’s on Go beyond the visit \u2014 live the experience. Explore inspiring projects and become part of the story. REGISTER NOW PAPER TRACKS Every year, Packaging Premi\u00e8re Milan reinvents itself through a different theme, a new visual language, and a collaboration with an artist capable of interpreting its essence. For the 2026 edition, the theme […]<\/p>\n","protected":false},"author":174,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"What's On %%sep%% %%sitetitle%%","_seopress_titles_desc":"Discover what's on at the show","_seopress_robots_index":"","footnotes":""},"class_list":["post-93565","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/pages\/93565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/comments?post=93565"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/pages\/93565\/revisions"}],"predecessor-version":[{"id":235922,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/pages\/93565\/revisions\/235922"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media?parent=93565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}