{"id":91516,"date":"2024-02-15T12:39:24","date_gmt":"2024-02-15T11:39:24","guid":{"rendered":"https:\/\/www.packagingpremiere.it\/session\/ginnasium-where-neuromarketing-meets-the-art-of-gin-design\/"},"modified":"2024-04-17T12:30:40","modified_gmt":"2024-04-17T10:30:40","slug":"ginnasium-where-neuromarketing-meets-the-art-of-gin-design","status":"publish","type":"activity","link":"https:\/\/www.packagingpremiere.it\/en\/session\/ginnasium-where-neuromarketing-meets-the-art-of-gin-design\/","title":{"rendered":"Ginnasium: where neuromarketing meets the art of Gin design"},"content":{"rendered":"\n<p>Sponsors:<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/03\/CTA-REG-FORM-1.png\" alt=\"\" class=\"wp-image-114468\" width=\"289\" height=\"161\" srcset=\"https:\/\/easyfairsassets.com\/sites\/60\/2024\/03\/CTA-REG-FORM-1.png 540w, https:\/\/easyfairsassets.com\/sites\/60\/2024\/03\/CTA-REG-FORM-1-300x167.png 300w\" sizes=\"(max-width: 289px) 100vw, 289px\" \/><\/figure>\n\n<p>When creating packaging, it&#8217;s not enough for it to be merely &#8220;beautiful.&#8221; <\/p>\n\n<p>The goal is to analyze in-depth the use and combination of elements comprising the design system of a gin bottle: papers, printing techniques, embellishments, bottles, closures\u2014to understand their effect on the consumer&#8217;s emotional response.<\/p>\n\n<p>In this case, 5 designers from 5 regions\u2014Lazio, Abruzzo, Campania, Puglia, Sicilia\u2014each interpreted gin packaging in their unique way. A designer for each region designed two gin bottles inspired by their land. The packaging of the bottles was analyzed through neuromarketing research involving the end consumer. This wasn&#8217;t a contest but a creative exercise, applying neuromarketing for the first time in the sector. Ginnasium is the gym where one exercises to train the attraction power of gin. Above all, it&#8217;s the first neuromarketing case study in gin design. The proposals and research have been compiled in a dedicated publication and will be presented during the conference.&#13;\n&#13;\nThe conference will be held in Italian.<\/p>\n\n<p>The conference will be held in Italian.&#13;\n&#13;\nAt the end of the conference there will be a Gin and Tonic tasting organized by Portofino Dry Gin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sponsors: When creating packaging, it&#8217;s not enough for it to be merely &#8220;beautiful.&#8221; The goal is to analyze in-depth the use and combination of elements comprising the design system of a gin bottle: papers, printing techniques, embellishments, bottles, closures\u2014to understand their effect on the consumer&#8217;s emotional response. In this case, 5 designers from 5 regions\u2014Lazio, [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Ginnasium: where neuromarketing meets the art of Gin design %%sep%% %%sitetitle%%","_seopress_titles_desc":"When creating packaging, it's not enough for it to be merely \"beautiful.\" The goal is to analyze in-depth the use and combination of elements comprising the design system of a gin bottle: papers, printing techniques, embellishments, bottles, closures\u2014to understand their effect on the consumer's emotional response.","_seopress_robots_index":"","_activity_time_start":"12:00","_activity_time_end":"13:00","_activity_date":"2024-05-22","_activity_price":"0","footnotes":""},"edition":[659],"location":[687],"track":[],"activity_type":[689],"class_list":["post-91516","activity","type-activity","status-publish","hentry","edition-packaging-premiere-pcd-milan-2024","location-packaging-premiere-pcd-milan","activity_type-talks"],"_guests":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/guest\/94737"},{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/guest\/91098"},{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/guest\/91091"},{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/guest\/91082"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/activity\/91516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":5,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/activity\/91516\/revisions"}],"predecessor-version":[{"id":140947,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/activity\/91516\/revisions\/140947"}],"wp:attachment":[{"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/media?parent=91516"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/edition?post=91516"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/location?post=91516"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/track?post=91516"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.packagingpremiere.it\/en\/wp-json\/wp\/v2\/activity_type?post=91516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}