Trends Talks
In June 2020 Packaging Première launched a series of webinars entitled “Trends Talks”, inspired by the research commissioned by the event organizer and carried out through interviews with some of the most authoritative opinion leaders, brands and designers belonging to the luxury packaging community.
The research summarized the trends in the packaging of high-end products, providing a complete overview of all areas of packaging.
Each webinar is dedicated to a single sector or a specific topic. It is a meeting point for the community and a virtual place to exchange ideas and take inspiration.
Next Trend Talk
25 February // Etichette ecosostenibili
Dall’accessorio moda al vino, come parlare al pubblico e non danneggiare l’ambiente.
Speakers:
Tommaso Pecchioli e Vincenzo Maccarrone, Art Director e Co-fondatori Officina Grafica
Dario Santilli, Packaging Solution Manager UPM Kymmene Srl – Raflatac Division
Francesco Celante, Owner Rotas Italia
Stefano Scardocchia, Sustainability Reporting Manager Banfi
Cristiano Berto, Craftsman Designer Cristiano Berto Design Office
Doriana Marini, CEO & Co-founder DIENPI Srl
Giovanna Baglio, Sustainability Manager Ostinelli Seta Spa
Past Trends Talks
28 January // Il Fashion che lotta contro la crisi climatica: la carbon neutrality come obiettivo
La mitigazione massima delle emissioni di CO2 e la compensazione di quelle restanti è la strada per tutte le aziende del fashion che vogliono davvero dare il proprio contributo alla sostenibilità del settore, le iniziative al di fuori di questo obiettivo sono più utili al marketing che all’ambiente.
Speakers:
Lucio Brotto, Director Business Development di ETIFOR (spin-off della Università di Padova)
Davide Bulgarelli, CEO della Bulgarelli Production (prima e unica azienda del settore a raggiungere il traguardo Carbon Positive)
Michele Novak, Research and Technical Assistant FSC Italia
21 January // Realizzare una strategia di marketing vincente attraverso packaging, shopper, espositori - h 10.30
Se la progettazione del packaging non può prescindere dalla valutazione delle esigenze dettate dalla logistica, un altro aspetto importante è trovare una linea identificativa unica che compendi materiali di packaging, forme, grafica, shopping bag e materiale POP. Solo attraverso una scelta altamente coerente si raggiungerà l’obiettivo di aumentare la coscienza e conoscenza del marchio presso il proprio pubblico. Ciò non si limita a considerare solo gli aspetti grafici, ma trova particolare risalto nelle scelte delle forme, dei materiali che ovviamente devono fondersi in un tutt’uno con il prodotto.
Relatori:
Serena Vinciguerra, Product Designer & Art Director, Co-founder Nuup & Eco-designer
Antonella Falasca, Designer& Founder Poshead
Jan Bohlmeier, Sales & Marketing Manager, H. Bohlmeier
Federica Lusiani, Owner, Alambicco
Giuseppe Nasca, Ceo, Adaptive Group
14 January // Imballaggi wow con la stampa digitale
La stampa digitale sta iniziando ad avere un forte impatto sulla grafica degli imballaggi, oltre che nella creazione di prototipi funzionali. Risponde perfettamente alla crescente richiesta di basse tirature, grafiche e forme personalizzate e produzione on demand. Il packaging non è solo un contenitore ma un canale di marketing da sfruttare al meglio per catturare clienti.
Relatore: Giovanni Re, Community Manager Roland DG, esperto di digital fabbrication, visual communication ed effetto wow
12 November // Gli shoppers in equilibrio tra estetica, prestazioni e green
> webinar in Italian | 10.00 am – 11.15 am
Speaker:
Manuela Della Foglia, Responsabile mercato italiano fine-packaging, IDP Group
Evelio Mattos, Designer, IDP-INTL Direct Packaging – intervento in inglese
Massimiliano Zichitella, Promoter, Gruppo Cordenons
Valentina Ascione, Co-founder, Studio Ascionemagro
22nd October // How to design an eye-catching luxury packaging starting from foil
Vincent Villeger, Design Consultant – Luxury & Beauty Packaging / Product
Vincent is a product, retail and packaging designer, with 20 years experience in the Luxury and Beauty sectors. He spent 8 years at Burberry, where he set-up and led the packaging design team, helping turn the business into the n.1 British luxury brand. His achievements there include fragrances “My Burberry” and “Burberry Bespoke” amongst others, as well as the re-design of the retail and digital commerce packaging. Prior to joining Burberry, Vincent ran his own business with his wife Angela, producing designs for beauty brands including Givenchy, Yves St Laurent and Issey Miyake. His recent work includes designs for online furniture retailer Made.com, contemporary jewellery brand Vashi, and British beauty brand Molton Brown. Vincent’s work has been recognised by multiple design awards, including a Gold Pentaward, a Dieline Award and a D&AD Pencil. Based in London, he now provides support to luxury brands globally as a consultant.
Instagram: @vv_luxurypackaging
Website: www.vincentvilleger.net
Conni Dreyer, CEO – Dreyer Kliché
With a background within the advertising industry, Conni Dreyer has been working in Dreyer Kliché in over 25 years, functioning as the CEO since 1994. Conni has been globally recognized for her work within the graphic industry with several awards for Dreyer Kliché innovative and creative approach towards the graphic finishing. Conni is known for her creative and innovative mindset, but also for her technical expertise, which she is happy to share in workshops and seminars. She helps designers in the creative process, pushing the boundaries of design.
Website: www.kliche.nu
Paul Hornby, Managing Director – Foilco
With a background in finance and marketing, having worked in all areas of the business at Foilco for over 30 years, Paul strives to make innovative and solution providing stamping foils. Foilco is an independent family business and offers the largest range of stamping foils in the industry. This gives us the flexibility to create and be hands on with bespoke and specialist design projects. Alongside product development Paul now focuses on education and support to creatives and printers who share his enthusiasm for stamping foils. Outside of that he loves travel and Italian red wines.
Website: www.foilco.co.uk
