Packaging Premiere

Packaging Première is the selective exhibition dedicated to designers and manufacturers of luxury packaging as well as to major international brands entrusting the safekeeping of their products to containers bearing the tangible, unmistakable mark of luxury all over the world.

The world of luxury is visionary and needs to be ahead of its time, of seasons and tastes. Packaging Première showcases novelties previews, provides room for experimentation and innovation, helps managers understand trends and speeds up decision time to enable companies to get to the market first.

Protecting and speaking of luxury packaging is a world to itself. Dominated by brands’ strong personality, packaging expresses itself in evocative, original, surprising shapes and relies on a production chain that is designed to pursue excellence from the processing of raw materials to the finished product.

Packaging Première is the stage enhancing the entire industry.

Fieramilanocity - Pav.4
As well as hosting the headquarters of a number of global luxury brands, the city has gained a central role on the international scene as a fashion and design hub. The choice of Milan, as the venue for the exhibition, is intended to make the meeting of demand and offer easier so as to ensure efficient business matching for all packaging-related matters.

The first part of the year is usually devoted to collecting information and getting an overview of market news in order to bring projects and strategic decisions to fruition. Packaging Première takes place in May to enable companies active in the packaging production chain to present new solutions and make them known well in time to luxury companies, which need to make packaging decisions for their products.

May 2020: Tuesday 26, Wednesday 27, Thursday 28.

Tuesday 26: 10.00 am – 6.00 pm | Wednesday 27: 10.00 am – 6.00 pm | Thursday 28: 10.00 am – 5.00 pm