In an industry first, James Cropper has launched a coloured paper range using dye derived from plant extract which would have otherwise been wasted. The new Wainwright Colours from Nature range is the papermaker’s latest in a list of innovations which create value from waste streams.
With plant-based dyes more commonly used in the textile industry, the new collection marks the first application to paper; promising market leading environmental credentials without compromise on technical performance.
The first two shades, Limestone and Herdwick Brown, are both derived from rosemary residue, a waste stream in some food production. The rosemary is grown as an annual agricultural crop before the non-edible waste from the plant is extracted and upcycled into the dye, which is added to James Cropper’s 100% FSC® recycled paper.
Designed primarily for the packaging and publishing sectors, extensive research and development work has ensured no compromise on the technical performance of the range. The Wainwright Colours from Nature collection offers a bleed-free, rub resistant dye which has lightfastness similar to that achieved using industry standard synthetic dyes.The latest innovation from the Kendal-based papermaker heralds the first step in developing more sustainable colour options sourced from renewable origins that can be replenished responsibly, including food waste and inedible plant sources.
The colours were created to celebrate the partnership with The James Cropper Wainwright Prize, an annual literary award for the best UK-based nature and global conservation writing.
The Wainwright Colours from Nature range is available from stock in 350gsm, ideal for presentation packaging, business stationery and invitations. The natural dye technology can also be applied to bespoke projects through James Cropper’s Tailor Made service.
