Sovemec, the event dedicated to the world of labeling and packaging
SoVeMec srl

Sovemec, the event dedicated to the world of labeling and packaging

Sovemec, the event dedicated to the world of labeling and packaging

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March 22, 2022
Sovemec brings together companies in the sector and communication agencies for an entire day dedicated to the world of paper and printing.
The first objective of the event is to bring its customers and communication agencies closer to the news of the partners Fedrigoni and Luxoro, who offer innovative and captivating printing techniques and solutions.
In addition, Sovemec wanted to emphasize the importance of communication agencies. In the past, in fact, the customer went directly to the printing company that was responsible for creating the product label. Today, in the vast majority of cases, brands are followed by communication agencies, very often illustrators and graphic designers, who design the packaging of the products for their customers. And these are the main players who participated in the Sovemec event.After a brief welcome from Antonella Coppola, Sovemec Sales and Marketing manager, and Mario Coppola, Sovemec General Manager, Luciano Sepe, from Fedrigoni, took the floor. highlighted the concepts of sustainability, recyclability and corporate responsibility. Soon after, Micol Valle, also from Fedrigoni, spoke about the products, the premium range and the Manter app. An app designed for designers, label creators and brand owners, which allows you to optimize the timing of each creative process.
Following Cristian Munno and Alessandro Carnevale, for Luxoro they showed clichés for the typographic reproduction of texts and illustrations.
Antonella Coppola, illustrated the very interesting neuromarketing study carried out on 5 samples of labels, conducted through a technique that provides in detail the level of attraction and interaction that the label exerts on potential customers.
The day ends with a speech by Mario Coppola, General Manager of Sovemec, who presented all Sovemec printing techniques before the guided tour in the production department, also conducted by him.