CMCV Granite Effect
P&P Promotion Srl

CMCV Granite Effect

An extraordinary result of its kind: resistant in the seal, original in the yield, natural in the process.

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In the last decade, packaging has become a fundamental element for the sale of the product. The emotional and tactile communication of materials is constantly developing and always looking for new stimuli.

P&P Promotion, leader in glass decoration, devotes particular attention to the R&D department, to find new effects that can anticipate trends and express the creativity of packaging design.

The focus on eco-sustainability and the environment is currently at the center of his studies in the field.

The Piedmontese company has for years been linked to investments in production processes that can improve energy efficiency, recycling and the reduction of waste in production. Inspired by the link with nature, the company today inaugurates a new granite-effect finish, evoking the strength of the earth and its charm.

An evolution of the P&P CMCV patent, which allows to obtain a very high-strength color using a natural process, without the use of inks but using a molecular fusion of colored glass powders.

Each granite effect bottle has a different rendering by combining different colors, overlays, lights, intensities and thicknesses that celebrate the uniqueness of nature.

An extraordinary result of its kind: resistant in the seal, original in the yield, natural in the process.

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