News & insights

The cognac house has just unveiled its very first bottled cocktail: the Boulevardier. A creation conceived with the Parisian cocktail bar Cravan.

Developments in the packaging of niche perfumery, and also of selective perfumery, seek to maintain the high reproducibility of bottles for economies of scale on the one hand, while looking for increasingly significant characterisation and exclusivity on the other.
While the story of a perfume incorporates all its elements, it increasingly starts with the bottle. The design of a bottle comes much earlier than that of its contents.

Coperni debuts its new Air Swipe Bag in its FW24 show, made of 99 percent air and 1 percent glass.

“Paper Posh” is an augmented reality project by digital artists Andrea Filippi and Gabriele Moschin: a curated collection of futuristic shopping bags, imaginatively and sophisticatedly crafted using generative Artificial Intelligence software. These bags will be showcased in the elegant setting of Packaging Première, the most renowned and exclusive showcase dedicated to luxury packaging in Milan, from May 21 to May 23, 2024.

A gym for gin packaging, but above all, the first case study in neuromarketing for gin design. It is from this idea that Ginnasium took shape, a journey that brought together UPM Raflatac, So.ve.mec, Luxoro, Vetroelite, Vinolok, T&K, and SenseCatch.

From experience design to traditional packaging: these are the trends driving the South Korean market