“What 2022 taught us and what 2023 will bring in beauty packaging” by Eva Lagarde

Overall, new materials are still the big talk and the main investment attraction for impact investors and other companies. NOTPLA is a sheer example with the recent win of the coveted Earthshot Prize which gives them global recognition and financial support to keep developing innovative products. Developing new materials that will be compatible with all beauty applications will be a challenge but some promising innovations are already on the market with brands like Haeckels, for instance.   Regarding the refill revolution: it is still a massive work in progress. Pressure coming from the regulator (especially in France) is pushing companies to adopt the model, but most remain reluctant considering all the barriers to entry. It’s a complete paradigm shift, for consumers, retailers, and also brands. The model will probably take years to implement successfully but brands like Beauty Kitchen or L’occitane are tackling the issue head on with innovative refill solutions in stores. We are building a report about refillable beauty (released in Jan 23) that will help you understand what the market holds in that sphere.