Packaging Première and PCD Milan: the first highlights of the next edition
After the success of the fourth edition of Packaging Première and the first edition of PCD Milan which ended last May, Easyfairs Italia is already working on the next events, scheduled from 16 to 18 May 2023 at Fieramilanocity.
The main news will be the distribution of the events in two pavilions: pavilion 3 will be dedicated to Packaging Première while pavilion 4 will be dedicated to PCD Milan, with a special emphasis on packaging for cosmetics, perfumery and personal care.
Each pavilion will have its own precise concept, in order to enhance the products and innovations that will be presented to the trade community. A careful selection of participating brands will ensure the high-quality standard of the event, collecting the excellence at both national and international level. Many applications for admission have already been received and are being examined by the organising committee.
The event will be completed with moments dedicated to the promotion of the packaging culture, through talks that will be held in the conference rooms and led by experts in the industry: the one of Packaging Première will deal with the theme of luxury packaging at 360 degrees, while the one of PCD will have a special focus on beauty.
In order to encourage the sharing of ideas and opinions, two lounges dedicated to exhibitors will be set up: exclusive spaces conceived for networking and created to amaze, thanks to the combination of design and fine food.
Visitors will immerse themselves in a world of art, design and creativity, which will culminate in the Art Gallery, a prologue to the exhibition leading into the heart of the event with a carefully selected group of artists.
The Avant-Garde project will also be continuing: it will have even more space and prominence, to give visibility to products with innovative features that go beyond industry trends or make important advances in terms of sustainability, recyclability, technology and digitalisation, developed directly by the exhibitors taking part in this unique contest.
“Packaging Première and PCD Milan never stop: we want our community to always be inspired and to find new ideas for their business. We live in a hyper-connected and constantly evolving world, which moves at a very fast speed. We not only want to keep up with these changes but anticipate them, which is why we are working hard to make everything possible,’ says Pier Paolo Ponchia, Founder and Director of Packaging Première.
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