Packaging Première Collection will be a digital event.

Milan, October 26th 2020 – Following the new governmental guidelines dated 24 October, Packaging Première announces the cancellation of the physical Packaging Première Collection – scheduled for 29 and 30 October – and launches the virtual edition, which will run from 9 to 12 November 2020.

Packaging Première Collection becomes digital: the ongoing health emergency has forced a change of course and Easyfairs Italia, the organiser of Packaging Première, is planning a virtual edition of Packaging Première Collection, the selective event dedicated to luxury packaging for cosmetics and perfumes, fine food, wine & spirits, fashion, accessories and jewellery.

Created as a valid opportunity to revive the business of the deluxe packaging sector, Packaging Première Collection will not be cancelled, but it is becoming a virtual event, which will involve a cluster of exhibitors dealing with packaging from raw materials to intermediate processes, products, complements, gaskets and offering a wide range of services, as well as a qualified parterre of visitors (managers, art directors, designers, graphic designers).

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