The fourth edition of Packaging Première is announced to take place in May 2021 - Packaging Premiere Milano

The fourth edition of Packaging Première is announced to take place in May 2021

Milan, 2 July 2020: Packaging Première, the selective exhibition dedicated to luxury packaging, will take place from 25 to 27 May 2021 at Fieramilanocity, Pavilion 4, in a postponement of the edition previously planned for September 2020.

To ensure the highest quality and successful event for the market, Packaging Première has decided to postpone the event to May 2021 in order to deliver a safe environment in which the entire community can feel confident and focused on business, networking and engagement. With this move, Packaging Première organiser Easyfairs Italia reaffirms its commitment to ensuring the industry has this valuable opportunity to gather and reignite business opportunities as the world emerges from the Coronavirus pandemic.

Alongside, it has also launched a series of free-to-attend webinars entitled ‘Trend Talks’, inspired through conversations with key opinion leaders, brands and designers in the luxury packaging community. These dedicated online panel and keynote presentations tackle thought-provoking and relevant topics to help the packaging community stay in touch and continue to grow through these increasingly digital times. Each webinar focuses on a specific topic, such as the trends of high-end products in fashion, jewellery, cosmetics, fine food, wine and spirits.

Pier Paolo Ponchia, Founder e Director di Packaging Première, commenta: “Il 2020 è stato un anno molto particolare: la pandemia legata al Covid-19 ha cambiato la natura degli eventi e il valore degli incontri face-to-face. Sebbene ci troviamo ancora in un periodo difficile, quello che abbiamo passato ha valorizzato il mondo digital e al tempo stesso messo in risalto l’importanza a livello umano di incontrarsi e interagire di persona. Tutto questo ci offre l’opportunità di dare nuova linfa al nostro evento, attraverso un utilizzo ibrido di digitale e presenza fisica”. Inoltre, aggiunge: “Il nostro team non si ferma e sta ideando una nuova edizione eccezionale, ricca di contenuti di alta qualità e di opportunità lavorative per la packaging community. Gli eventi avranno sicuramente un ruolo fondamentale nella ripresa economica”.

The next Trend Talk will take place on 7 July 2020, bringing new interesting content and perspectives. For more information on all Packaging Première events – online and live – visit www.packagingpremiere.it or email info@packagingpremiere.it.

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