Easyfairs acquires majority stake in Milan-based Packaging Première exhibition - Packaging Premiere Milano

Easyfairs acquires majority stake in Milan-based Packaging Première exhibition

Easyfairs acquires majority stake in Milan-based Packaging Première exhibition

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By NICK JOHNSON

Easyfairs cements its role as Europe’s leading organiser of
packaging events, and expands its presence in Italy
London, 25 September 2019: Global exhibition organiser Easyfairs announces today its
acquisition of a majority stake in high-end Italian packaging exhibition Packaging Première,
which takes place on 26-28 May 2020 in Milan.
Packaging Première is a ‘selective’ exhibition dedicated to designers, luxury packaging
manufacturers and international brands, held in the heart of Milan, the Italian hub of fashion and
design and home to the headquarters of many of the world’s leading luxury brands. It has grown
exponentially since its launch in 2017, with the third edition in 2019 boasting 242 exhibitors, 13,000
square metres and 6,700 visitors, and focuses on packaging for fashion & accessories, cosmetics,
wines & spirits, fine foods and other luxury goods.
The Easyfairs UK & Global team will work in partnership with Packaging Première’s existing
management team, which retains a stake in the event, and maintain the team in Italy to work
alongside Easyfairs’ wider packaging team in London to share expertise and competences to
continue the exhibition’s already impressive growth.
This becomes the 31st annual event in Easyfairs’ growing packaging portfolio and follows other
major acquisitions in recent years including ADF&PCD and the Pentawards. Easyfairs’ existing global
portfolio of packaging events runs across Europe and North America, with brands including
Packaging Innovations, Luxury Packaging, Label&Print, Empack, ADF (Aerosol Dispensing Forum),
PCD (Packaging of Perfume, Cosmetics & Design), PLD (Packaging of Premium & Luxury Drinks) and
Pentawards.
The acquisition marks Easyfairs’ first significant presence in the Italian market, which is a key
territory for the luxury packaging market, complementing the ADF&PCD and PLD events in Paris,
ADF&PCD in New York and the Luxury Packaging exhibition in London. The partnership will also
enable further growth in Italy as a focus region for the international exhibitor organiser.
Matt Benyon, CEO of Easyfairs UK & Global, commented: “We are absolutely delighted to bring this
impressive event into our growing packaging portfolio; the quality of the exhibition and the
market in which it operates has absolute synergy with the shows we run across Europe and
represents the same values. We have a strong reputation already across the global packaging
market, especially in Europe, and this helps us build that reputation further into Italy and will
provide a springboard for other events and launches in this region. I am very much looking forward
to working closely with the Packaging Première team to share best practices and develop this great
event further.”
The Founder of Packaging Première Pier Paolo Ponchia will remain directly involved with the event,
on both strategic direction and implementation of that strategy; he stated: “I am very proud of
what we have already achieved with this event, it is a special community with which I am
delighted to be closely involved. The partnership with Easyfairs will enable us to take the show to
the next level, by benefiting from a wider infrastructure and global network of events. I am very
excited about the future of this collaboration!”
– END –
About Easyfairs
Easyfairs organises and hosts live events, bringing communities together to visit the future.
The company currently organises 220 events in 17 countries (Algeria, Belgium, China, Denmark, the
Emirates, Finland, France, Germany, the Netherlands, Norway, Portugal, Singapore, Spain, Sweden,
Switzerland, the United Kingdom and the United States) and manages 10 event venues in Belgium,
the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem,
Hardenberg, Venray, Gothenburg, Malmö and Stockholm).
Easyfairs employs more than 750 people and generated revenues exceeding €171 million for its
financial year 2018-2019.
Easyfairs strives to be the most adaptable, agile and effective player in the events industry by
employing committed individuals, deploying the best marketing and technology tools and
developing strong brands.
In 2018 Easyfairs was named Belgium’s “Entrepreneur of the Year®” and in 2019 it was named a
“Best Managed Company” by Deloitte. The company is ranked 18th in the list of the world’s leading
exhibition companies.
Visit the future with Easyfairs and find out more on www.easyfairs.com.
Contact Easyfairs:
Alison Church
Marketing Director
alison.church@easyfairs.com

 

Press Office – Equipe International – Tel.: +39 02 34538354
Giuditta Amisano – giuditta.amisano@equipemilano.com
Agnese Paris – agnese.paris@equipemilano.com
Antonella Nasini – antonella.nasini@equipemilano.com

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