Packaging Première is the selective exhibition dedicated to designers and manufacturers of luxury packaging as well as to major international brands entrusting the safekeeping of their products to containers bearing the tangible, unmistakable mark of luxury all over the world.
Packaging Première is the stage enhancing the entire industry.
ENHANCING THE PRODUCTION CHAIN
Packaging Première is intended to emphasize the role of four elements in designing and manufacturing luxury packaging:
> raw materials
> finished products
> accessories and decorations
To this purpose, the exhibition’s areas and thematic paths ensure a clear, exhaustive overview of the state of the art of luxury packaging.
MILAN | THE MALL
As well as hosting the headquarters of a number of global luxury brands, the city acquired a central role in the international scene as a fashion and design hub. The choice of Milan, as the venue for the exhibition, is intended to make the meeting between demand and offer easier to ensure efficient business matching for all packaging-related issues.
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